Maison d Etto

Maison d’Etto is a luxury fragrance house founded by Brianna Lipovsky to inspire connection through the “unspoken language” of scent. The name ETTO is a blend of “Ethics” and “Motto,” while also nodding to the phrase “Each To Their Own”—celebrating individuality and the freedom to define one’s own truths. The collection is inspired by the profound bond between horses and their riders, with each olfactive portrait representing a pivotal horse in Lipovsky’s life.