Bienaimé

Originally established in 1935 by visionary perfumer Robert Bienaimé, this storied French house was reborn in 2021 under the leadership of Cécilia Mergui. Mergui, a collector of Art Deco treasures, revived the brand with a commitment to “re-enchanting” daily life through durable, refillable beauty objects that double as works of art. Based in Paris, Bienaimé honors its heritage of multi-floral bouquets and opulent cosmetic creams while infusing a modern sense of environmental responsibility. The dreamlike, poetic universe of the brand invites a sensory journey through sweet nostalgia, offering timelessly charming perfumes and soaps designed for eternal beauty.