gitti

Gitti was founded in Berlin in 2019 by Jennifer Baum-Minkus with a clear mission: to ring in a new era for the beauty industry through conscious innovation. The brand pushes the boundaries of traditional nail care and cosmetics by developing plant-based, cruelty-free formulas that are better for both people and the planet. Gitti’s signature nail polishes are “30-free,” replacing harsh chemicals with natural-origin ingredients without sacrificing brilliant shine or lasting performance.