DEHIYA

Rooted in Africa and micro-batched in Southern California, Dehiya is an award-winning beauty brand founded by Dr. Mia Chae Reddy. The name is an homage to Queen Dehiya—a fearless warrior-queen of the Amazigh people—and celebrates ancestral African beauty traditions. After studying under a fourth-generation Moroccan herbalist, Dr. Reddy developed a skin-first philosophy featuring multi-functional, plant-based vegan products. The brand’s mission is “beauty unbounded,” creating royal rituals that celebrate individuality, inclusivity, and overall well-being.