CAIR by La Bonne Brosse

Cair is a minimalist hair ritual founded in Paris by Flore Des Robert and Pauline Laurent, the visionaries behind La Bonne Brosse. The name—a contraction of “care” and “hair”—reflects a philosophy that centers on restoring the entire hair ecosystem: the scalp, the roots, and the fiber itself. Inspired by South Korean cosmetics and manufactured in France, Cair replaces inert water with rice, bamboo, and grape waters to ensure every ingredient is active. With formulas containing over 95% natural ingredients and high concentrations of hyaluronic acid and prebiotics, Cair delivers “technological powerhouses” designed to strengthen and heal.