The Renewal Mask
“It’s a cold hard fact, but hair texture changes with age—(sorry, but it does!). After a while, conditioner alone won’t cut it if you’re trying to get that softness back. Level up with a hair mask. Crown Affair is one of my absolute favorites because it’s light and works on every single hair type.” —Jessica Matlin, Best Luxury Shopping Beauty Director
'The Renewal Mask' is a luxurious weekly ritual that hydrates hair without weighing it down. Thoughtfully formulated with hydrating tsubaki seed oil and yuzu fruit extract to help smooth and strengthen even the most damaged hair, it works to nourish and repair strands from the inside out. Use it as a weekly treatment or as a rebuilding mask for over-processed, bleached, or damaged hair.
- Haircare is personal—use the below as a guide, but you know your hair best. Get in touch with your roots and find what works for you.
- As a weekly treatment for maintenance: After cleansing, use a wide tooth comb to evenly distribute The Mask throughout strands, focusing on the mid-lengths and ends. Leave on for 5-10 minutes, then rinse with cold water to seal the cuticle and lock in moisture, adding shine.
- As a weekly treatment for dry or damaged hair, or for extra hydration for all types: After cleansing and conditioning, use The Towel to remove excess moisture from your hair, then generously coat your strands with The Mask, using a wide tooth comb to evenly distribute. Leave on for 10-15 minutes, then rinse with cold water.
- Tsubaki Seed Oil: This is a deeply hydrating ingredient that works by targeting each of your strands from within. Tsubaki Seed adds flexibility, strength, and moisture—from the inside out.
- Yuzu Extract: This fruit is high in potassium, which encourages hair growth and increases its strength. Yuzu is also full of Vitamin C, an essential nutrient in collagen production, which maintains hair elasticity, smoothness, and fullness.
Water/Aqua/Eau, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Cetearyl Alcohol, Isopropyl Alcohol, Caprylic/CapricTriglyceride, Cetyl Alcohol, Dimethicone, Isodecyl Neopentanoate, Camellia Japonica (Tsubaki) Seed Oil, Citrus Junos (Yuzu) Fruit Extract, Butylene Glycol, Fragrance/Parfum, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Linalool